idaho-startup-lab

Turn "I have an idea" into "I have a business."

Idaho Startup Lab is a free three-month cohort program helping the earliest-stage founders turn their ideas into action.
Free Program

What is Idaho Startup Lab?

Idaho Startup Lab is built for founders at the very beginning, whether you have an idea you want to test or a side project you’re ready to take seriously. Every other week, your cohort comes together for a two-hour session led by local founders and operators who have been in your shoes. By the end, you’ll put it all into a pitch and compete for prizes to help you keep building.

Here's what's ahead.

From Idea to Pitch

Every step of Idaho Startup Lab is built to help you turn what’s in your head into a business you can stand behind.

  • Late April Applications Open

    Tell us about yourself and the idea you’re working on. No business experience is required, just an idea you’re ready to build.

  • Mid-May Participants Notified

    Once applications close, accepted participants hear from the Trailhead team with everything they need to get ready for the first session.

  • Late May Session 1: Idea Refinement & Value Proposition Development

    Sharpen your business idea into a clear, compelling value proposition. You’ll define the problem you’re solving and why your solution matters to the people you want to reach.

  • Early June Session 2: Market Research & Customer Validation

    Find out whether your idea has a market before you build it. You’ll learn practical ways to research your industry and test your assumptions with potential customers.

  • Late June Session 3: Business Model Development

    Map out how your business will create value and make money. You’ll work through the core pieces of a sustainable business model and how they fit together.

  • Early July Session 4: Early-Stage Product Development

    Turn your concept into something customers can try. You’ll explore how to build a first version of your product or service and use early feedback to improve it.

  • Late July End-of-Program Pitch Competition

    Put everything you’ve built into a pitch and compete for prizes in front of a panel of judges.

Inside the Lab

Each cohort becomes a close-knit community, and many of its founders continue to champion one another well after the program ends. Three cohorts and more than 50 founders later, the next one could include you.

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idaho-startup-lab
Faith bauman trailmix

Faith Bauman

Co-Founder, Be Spooned

“Idaho Startup Lab gave BeSpooned the structure to move from idea to first customers. Since the cohort, we’ve shipped pilot bundles with trusted growers, started building a small but engaged Instagram community, and launched a Kickstarter campaign to collect pre-orders.”

 

Faith joined ISL’s Summer 2025 cohort while building Be Spooned. A year later, she took second place at the Trailmix Pitch Competition, winning $5,000 and a spot on Albertsons shelves.

 

Frequently Asked Questions