Call for Food Entrepreneurs

Trail Mix logo

If there is anything we can all agree on, it’s that food is awesome. And, it turns out, Boise is awesome at food.


For a small city, Boise has been home to some of most lasting food brands — Albertsons, Simplot, Ore-Ida, Nestle — as well as some impressive innovators, including Happy Family Brands, GoGo Squeez and many other up-and-comers.

Boise has all the ingredients to be the premier food startup region in the country. And Trailhead wants to do our part to help it along.

Next spring, we will launch the inaugural Trailhead Trail Mix Food Startup Competition presented by Albertsons. This unique competition will combine elements of a Shark Tank-style pitch competition with the opportunity for judges, audience members and even the general public to sample and rate the products. 

Trail Mix competitors will be awarded amazing prizes (sorry, can’t talk about them just yet) based on the most compelling presentation, audience favorite and combined scoring.

It is going to be a blast!

If you are a food company, please apply. The application process is simple and the upside for exposure and a meaningful impact on your business is huge.

A wide range of food companies qualify, from those still finalizing recipes to those already in distribution. A selection committee will be making the final decision on participants by considering their potential for innovation, scalability and market opportunity.

We are grateful to partner with Albertsons to bring Trail Mix to life. As one of Idaho’s great entrepreneurial success stories, their involvement in Trail Mix is another way they continue to support innovation and develop entrepreneurs in the food industry.

If you have any question as to whether or not you should apply, the answer is simple: yes, apply — you have nothing to lose.

Questions? Please visit or contact us at

This is going to be fun!